Matching the Marketing Medium with the Audience

Wednesday, November 22, 2017 by Redi-Mail
Whether utilizing email or postal mail, savvy marketers know the importance of matching the right medium with the audience. Almost every household can be reached via postal mail and printed messages can win customers, influence decisions and impart important information. Equally compelling is email as a direct marketing vehicle; it can generate responses quickly and decisively with the click of a mouse..... Read More

4 Main Components of an Effective Email

Wednesday, November 8, 2017 by Redi-Mail
A recent study from Campaign Monitor found that for every dollar spent on email marketing, an average return on investment of $44 is realized. With this much potential, email is clearly a major part of a successful marketing strategy. And in today’s digital world, you can’t afford to get it wrong! So what separates a good email from the rest? See our 4 main components of an effective email..... Read More

Direct Mail Super Powers

Thursday, October 26, 2017 by Redi-Mail
It’s a bird, it’s a plane, it’s…direct mail! In a world where flooded inboxes, distracting pop-up ads, and information overload reign supreme, getting your message to stand out seems nothing short of defeat. You can’t save the world (or in this case, your marketing) alone—see the direct mail superpowers that can take your marketing efforts to new heights!.... Read More

Brochure Bonanza: Your Complete Guide to Brochure Marketing

Wednesday, October 11, 2017 by Redi-Mail
Why Marketers Love Brochures.... Read More

4 Metrics to Determine the Effectiveness of Your Direct Mail Campaign

Thursday, September 28, 2017 by Redi-Mail
4 Metrics to Determine the Effectiveness of Your Direct Mail Campaign.... Read More

The ABC’s of A/B Testing Your Mailings

Wednesday, September 13, 2017 by Redi-Mail
The Basics of Split Testing.... Read More

The Power of the Newsletter (and E-Newsletter!)

Wednesday, August 30, 2017 by Redi-Mail
How newsletters can enhance your marketing strategy.... Read More

Innovations in Ink

Wednesday, August 16, 2017 by Redi-Mail
With the average ROI for direct mail campaigns now between 18-20%, it is no wonder why an increasing number of marketers are reinventing their campaigns to include direct mail. However, it’s important that your mail piece stand out…let’s make it count! Think outside the box—or cartridge— and consider some of these new innovations in ink.... Read More

What Can Digital Printing Do For You?

Wednesday, August 2, 2017 by Redi-Mail
We’ve come a long way from the year 1440, the year the printing press was invented! More recently however, digital printing was introduced in 1993 and has since taken the world by storm. In fact, digital printing currently makes up nearly 15% of all printing. So why are more and more organizations turning to digital printing?..... Read More

Augmented Reality for Direct Mail

Wednesday, July 19, 2017 by Redi-Mail
With the number of mobile device users expected to reach 5.5 billion users—that’s 70% of the global population—by 2020, it is no wonder that the consumption of digital media has reached an all-time high. Today’s savvy consumers expect seamless brand experiences across both the physical and digital landscapes to accommodate their mobile, on-the-go lifestyles.... Read More

Make Your Next Direct Mail Campaign a Blockbuster

Wednesday, July 5, 2017 by Redi-Mail
Lights, camera, action! Composing an effective direct mail campaign can often seem nothing short of a production. However, with direct mail outperforming all digital channels combined by nearly 600%, evidently, the results are more than buzz-worthy (DMA Response Rate Report 2015). Ready to make your next direct mail campaign a blockbuster? Get your next campaign ready for the big screen with our box-office topping tips!..... Read More

How to Choose the Right Direct Mail Mailing List

Wednesday, June 21, 2017 by Redi-Mail
Check out our 5 tips for choosing the right direct mail mailing list.... Read More

The Secrets to Offline Marketing Success

Wednesday, June 7, 2017 by Redi-Mail
With 205 million emails, 500 million tweets, and 55 million status updates being sent every day, getting your message to stand out is no easy feat. So how can marketers ensure their messages are reaching their targets? The answer lies in thinking outside the box—the inbox, that is..... Read More

The Keys to 1:1 Marketing

Wednesday, May 24, 2017 by Redi-Mail
Forget mass marketing (one to many) and segmented marketing (one to few), direct marketing is all about connecting with people in a real way. And the best way to do that is to generate and deliver personalized, one-to-one communications..... Read More

Digital Marketing Mistakes to Avoid

Thursday, May 11, 2017 by Redi-Mail
Digital marketing is growing at the speed of light! According to Statista, in 2015, the US spent $59.82 billion on digital advertising. This number is expected to grow to $113.18 billion by 2020. But are these marketing dollars paying off? Make the most of your next campaign by avoiding these common blunders..... Read More

Tracking Down Your DM Treasure

Wednesday, April 26, 2017 by Redi-Mail
X-marks the spot! So what happens when your treasure hasn’t arrived to its designated location? Don’t walk the plank when it comes to tracking your direct mail. With IMb Tracing service from Redi-Mail, you can predict and monitor the delivery of time-sensitive business letter and flat mailings and know when and where customers have mailed incoming reply mail.... Read More

Freshen Up Your Direct Mail

Wednesday, April 12, 2017 by Redi-Mail
Spring is in the air—which means it’s time to breathe new life into your direct mail. Are you ready to watch your direct mail efforts bloom? We’ve got tips to freshen up your direct mail so you can reach your target audience effectively..... Read More

Prepare to Engage with Direct Mail

Wednesday, March 29, 2017 by Redi-Mail
With 40% of consumers reporting they made a purchase in the last 3 months because of direct mail, it’s evident that direct mail drives engagement (InfoTrends). Prepare to engage with our tips for direct mail engagement.... Read More

Your Lucky Charms to Email Success

Wednesday, March 15, 2017 by Redi-Mail
Crafting the perfect email is like searching for a pot of gold—with extreme perseverance and attention to detail, it is ultimately rewarding. Ready to send more gold-worthy emails? Check out our lucky charms to email success.... Read More

Direct Mail Stats You Need to Know

Wednesday, March 1, 2017 by Redi-Mail
The proof is in your mailbox — tried and true, direct mail still delivers results. Check out these statistics that prove just how effective direct mail continues to be today..... Read More

The Digital Marketing Playbook

Wednesday, February 1, 2017 by Redi-Mail
With 3.5 billion internet users worldwide, it's safe to say the digital age is alive and well. But are your digital marketing efforts making the cut? With today's customers expecting immediate communications, personalized to their interests and lifestyles, engaging your customers across digital channels is crucial. Check out our touchdown worthy tips to kick off your next digital marketing campaign.... Read More

Is Your Direct Mail Stale?

Friday, January 20, 2017 by Redi-Mail
With the average adult receiving over 40 pounds of mail annually, it’s important that your message can stand out in a sea of mail (DM News). Is your direct mail getting the attention and results it deserves? Check out our 6 Ways to reach the Holy Grail of direct mail while avoiding the dreaded—a direct mail ‘fail.’ .... Read More

Direct Marketing Resolutions to Keep in 2017

Thursday, January 5, 2017 by Redi-Mail
Eat healthier, lose weight, spend less…sound familiar? These are just some of the most commonly broken New Year’s Resolutions year after year. So how about starting off 2017 with some resolutions you won’t want to break? .... Read More

Dimensional Direct Mail: How and Why You should be Using it

Wednesday, November 16, 2016 by Redi-Mail
Live in 3D…Coming to a mailbox near you—dimensional direct mail captivates your recipients’ attention. Check out the different types of dimensional mailers and why you should use them in your next campaign..... Read More

Pros and Cons of Postcard Mailings

Wednesday, November 2, 2016 by Redi-Mail
Ah, the great postcard debate. Are they tried-and-true…or a format whose time has come? While some argue that postcards are a popular and a cost-effective marketing channel, others assert that they are outdated and antiquated..... Read More