Postal Reform Delivers For Marketers

Friday, March 18, 2022 by Redi-Mail
The Postal Service Reform Act doesn't just protect the USPS, as it will also have a positive impact on direct mail campaigns..... Read More

Integrating Digital and Direct Marketing = Win-Win Strategy

Thursday, November 4, 2021 by Redi-Mail
By combining traditional direct mail marketing strategies alongside digital, organizations can stand out against the competition..... Read More

3 Tips for Effective Direct Mail Marketing in 2021

Tuesday, June 15, 2021 by Redi-Mail
Take your marketing to the next level with some direct mail tips..... Read More

Get Ready, USPS Pricing Changes May Be Imminent

Thursday, April 1, 2021 by Redi-Mail
While the 2021 pricing for USPS postal rates are now in effect, there may be another price increase incoming..... Read More

What is the Best Way to Communicate Securely and Privately?

Monday, September 28, 2020 by Redi-Mail
Electronic communications are undoubtedly a convenient way for individuals and businesses especially during this time of social distancing, but with it comes plenty of concerns regarding privacy and security. .... Read More

Social Distancing Doesn’t Have to Be Impersonal!

Monday, August 17, 2020 by Redi-Mail
With the COVID-19 pandemic still being a serious situation across the world, social distancing has become an everyday aspect of life. It’s not surprising, then, that people are beginning to feel the effects of isolation and loneliness, especially for the 36.48 Million people living on their own. During this time, communication is important between friends and loved ones..... Read More

Communicate Effectively During the Reopening Process

Tuesday, July 28, 2020 by Redi-Mail
The COVID-19 crisis has had an unprecedented impact on businesses and our way of life. “Business as usual” has been disrupted, and we’ve all had to adapt to the “new normal” of living in a world requiring social distancing and increased health and safety precautions and regulations. With businesses now reopening, this situation has not changed, and it’s imperative to let your customers and clients know your organization’s current situation, and what the plan is moving forward..... Read More

Informed Delivery and How It Can Transform Your Direct Mail Campaign

Tuesday, 09 April, 2019 by Redi-Mail
When you hear “Informed Delivery,” what do you think of?.... Read More

Print Production Lingo and What You Should Know

Friday, March 01, 2019 by Redi-Mail
Like many fields, the digital and print marketing industry use acronyms and other industry-specific terms for certain concepts and ideas..... Read More

USPS Price Change Proposals for 2019

Thursday, October 11, 2018 by Redi-Mail
The United States Postal Service (USPS) has announced Wednesday proposed price changes in postage for 2019. The USPS proposal includes raising the price of a first-class stamp by 10% from 50 cents to 55 cents (see below for the projected changes) and raising rates by more than 12% for Inc. and other shippers.... Read More

Email Marketing Hacks You Need to Know

Wednesday, August 1, 2018 by Redi-Mail
With an estimated 269 billion emails being sent every day, trying to get your message noticed in busy inboxes is no easy feat. Before you hit send on your next email marketing campaign take a look at these email marketing hacks to increase the chances of connecting with your audience.... Read More

Variable Data Printing: Taking Your Print Project to the Next Level

Wednesday, June 20, 2018 by Redi-Mail
Cost-effective, fast, and increased quality, variable data printing (VDP) provides endless options for eye-catching collateral and mail pieces. Even more so, it works seamlessly with multichannel campaigns and adds a touch of personality, fun and innovation to every project. With so many possibilities, where do you begin? Check out 3 ways variable data can take your next print project to the next level.... Read More

5 Considerations for Your Next Printing Project

Friday, May 25, 2018 by Redi-Mail
Design elements, postage rates, return address placement – there’s a lot to think about when planning a printing project, so deciding where to begin might be overwhelming. But it doesn’t have to be! With seemingly endless printing options, there’s no reason a printing project can’t go smoothly. Getting it right the first time is ideal and if you do it cost effectively, you’ve hit a home run. Here are six considerations for your next printing project.... Read More

Aligning Your Website with Your Email Strategy

Wednesday, May 9, 2018 by Redi-Mail
A good email marketing strategy is integral to attracting new customers and maintaining current relationships, and companies relying on an email marketing solutions provider are already sure they are sending appropriate messages to permission-based and targeted recipients. However, if a well-organized email with a clean layout directs recipients to a lackluster website where the information they need is difficult to find, they won't stick around too long..... Read More

How to Incentivize Direct Mail’s Millennial Fan Base

Wednesday, April 25, 2018 by Redi-Mail
Whether we believe them to be phone-addicts or proponents of the greater good, the challenge of marketing to millennials seems to have become an unprecedented feat. While many outlets suggest sticking to digital marketing, the real answer to pulling in the digital natives may be direct mail..... Read More

7 Ways to Go Green with Direct Mail

Thursday, April 12, 2018 by Redi-Mail
Looking for ways to go green? Look no further than your mailbox! Check out these 7 ways to go green (and save some green) with direct mail..... Read More

Is Direct Mail Dead? Think Again!

Wednesday, March 28, 2018 by Redi-Mail
Even with digital marketing spend projected to increase to 120 billion by 2021, direct mail is still standing strong in 2018. With the digital landscape becoming increasingly cluttered, conveying marketing messages has become the battle of engaging apathetic consumers. Over the years, direct mail has continuously overcome that hurdle. The DMA reported house lists response rates at 5.3% and prospect lists at 2.9% in 2016, a 1% increase since 2015. Check out the timeless advantages of direct mail..... Read More

Innovations in Tracking Mail

Thursday, March 15, 2018 by Redi-Mail
With a wide range of digitized metrics, there is a multitude of ways to track your digital marketing efforts – but let’s not forget about offline marketing! New innovations are sweeping the offline world as well. With the latest breakthroughs in postal processing, both senders and recipients alike are reaping the advantages of tracking outgoing mail and incoming deliveries..... Read More

How to Capture Responses from Direct Mail

Wednesday, February 28, 2018 by Redi-Mail
You’ve developed your campaign, carefully crafted your message, and created an eye-catching mail-piece – now for the most important part: the responses. Recent innovations bridging the digital and offline worlds have made responding to direct mail easier than ever before. Check out three ways to drive action and capture responses in your mail piece.... Read More

Reasons to LOVE Direct Mail

Wednesday, February 14, 2018 by Redi-Mail
In need of a pick me up? Perhaps check your mailbox! According to a research from the USPS, 56% of people say that receiving mail is a “real pleasure” while 55% “look forward” to seeing what they’ve received in the mail. The stats don’t lie – people like direct mail. Now, see why we, at Redi-Mail LOVE direct mail.... Read More

Variable Data Printing and Direct Mail, So Happy Together

Wednesday, January 31, 2018 by Redi-Mail
Recent studies show that a majority 86% of shoppers report that personalized marketing impacts the likelihood of them making a purchase. Furthermore, 75% of consumers report being more likely to make a purchase from a retailer that recognizes them at the individual-level and can make recommendations based on purchase history. The stats don’t lie—personalized direct mail pieces and marketing efforts are at the forefront of successful campaigns. Variable data printing (VDP) is a cost-effective form of digital printing that enables copy, images, colors, graphics, and even offers to be customized—all in a single print run. By segmenting and personalizing pieces based on each recipient’s interest, location, or any other relevant information, VDP handles the first step of any successful mailing—getting the readers’ attention..... Read More

The Year of Content Marketing

Wednesday, January 17, 2018 by Redi-Mail
From artificial intelligence to virtual reality and now, even virtual assistants – it’s easy to believe we’re witnessing the age of technology. However, it’s really the age of content. In recent years, the methods by which consumers engage with content has transformed and investments in content are paying off like never before. In fact, according to a 2017 benchmarks and trends report, more than 60% of B2B marketers report that their content marketing strategies are more effective today than last year. 2017 has undoubtedly been a successful year for content marketing – so what’s next? Here’s what we can expect to see in 2018.... Read More

Redefining Direct Marketing Strategies for 2018

Wednesday, January 3, 2018 by Redi-Mail
That big crystal ball in Times Square may have already dropped, but January is not the time to let those you’re juggling hit the ground. Start the year off with a resolution to refresh and redefine your direct marketing processes and tactics to keep business popping like your favorite bottle of the bubbly stuff. As buying and technology trends continue to evolve, here’s what you’ll need to consider in 2018.... Read More

Get Home for the Holidays with IMb Tracing

Wednesday, December 20, 2017 by Redi-Mail
We all know how the song goes…“There’s no place like home for the holidays…” So what happens when your greeting cards, mailings, and packages don’t make it in time for the big day?.... Read More

How to Generate Responses with Direct Mail

Thursday, December 7, 2017 by Redi-Mail
5 seconds—that’s all it takes to make a positive impression on your reader. Get it right and you’ve got an engaged prospect ready to respond to your call to action. Get it wrong and you’re missing a vital opportunity to engage with potential buyers. So how can you avoid this fate? It all starts with designing direct mail pieces that convert. Check out our tips to generate responses with direct mail..... Read More